This project is a conceptual idea of a pop culture icon partnering with a big company. The partnership I decided to go with is Pikachu and Energizer. The collection consists of a print ad, a piece of swag, a packaging design, and motion design. The print ad would be seen in a page of a magazine. The swag is a pair of sunglasses referencing the Energizer bunny. The package is a battery wrap depicting Pikachu's face. The video is an animated video for the Pikachu X Energizer project. The idea is that Pikachu would replace the energizer bunny and bangs the drum instead.
